Privacy Policy
MORTI-NATION (individually or collectively, or “we/our/us”) is committed to protecting your privacy. This Privacy Notice applies to all users of our website and mobile applications (“Site(s)”) and to the data we collect via the Sites, including your personal information, or personal information that you may provide to us when you interact with our Sites. Our processing of your personal information is subject to this Privacy Notice and any subsequent updates.
This Privacy Notice describes the type of information we may collect from you and or that you may provide us when you interact with our Sites, email, and online services, participate in our loyalty program, or register for one of our events (our “Services”). “You/your/user(s)” means you as a user of our Services and should be interpreted in the context in which the information is processed. We offer the Services, including all information, tools and features available from the Services, to you conditioned upon your acceptance of all the terms, conditions, policies and notices stated in this Privacy Notice and in our Terms of Service.
GENERAL
When you provide personal information about yourself through the Sites, we only process your personal information when we have a lawful basis to do so. For purposes of this Privacy Notice, “Personal Information” is defined as information that identifies, or can be used to identify, an individual. We collect Personal Information from individuals visiting our Sites, including as you browse our website.
By accessing the Sites and Services, you acknowledge this Privacy Notice and agree to be bound by the terms hereof and the Terms of Service set forth on each of the Sites you visit and the Services that you utilize. If you have any questions about the content of this Privacy Notice, please contact us.
Our legal bases for processing your Personal Information include: (1) your consent; (2) fulfilment of a contractual obligation; and (3) where we have a legitimate interest to process your Personal Information consistent with applicable law. Our legitimate interests include:
• Investigating, preventing, and protecting against fraud, security risks, threats to you and others, and violations of this Privacy Notice;
• Protecting and defending our rights and properties, including intellectual property;
• Complying with laws and regulations that apply to us, as well as responding to requests from law enforcement or government authorities or as otherwise required by law;
• Improving your experiences with our products and services;
• Understanding and improving our Sites, user experience, and customer relationships; and
• Enabling our business operations.
Where we rely on your consent to process your Personal Information, you have the right to change, withdraw or withhold your consent. Notwithstanding the forgoing, the processing of IP addresses is a necessary part of providing access to the Sites, so we cannot provide access to the Sites without this information.
Personal Information Collected
We collect Personal Information that you choose to share with us as well as information provided directly by your browser or device when you visit our Sites.
PERSONAL INFORMATION COLLECTED FROM YOU
We collect Personal Information that you provide directly to us. You may provide different types of personal information to us when you engage in certain activities through the Services. The Personal Information we request includes, but is not limited to, your name, email address, mailing address, telephone number, age, and demographic information. It is optional for you to engage in such activity; however, if you choose to do so, we may not be able to permit you to participate in the activity unless certain pieces of information are provided.
EMAILS, COMMUNICATIONS AND ACCOUNTS
When you send an email or other communication to MORTI-NATION, or when you register for an account on one of our services, we may ask for your name, phone number, and email address and, where you are seeking to advertise with us, or procure our services, other information about you and/or your company. We also collect the content of your message or submission to us, which contains any additional information, including Personal Information, you choose to share with us. When you use the Services, you may be given the option to subscribe to or to be added to our email list. We collect this information when you initiate contact with us for the purpose of responding to your email or other communications. Your selection will not affect other uses or sharing of your information as described in this this Privacy Notice. Subscriptions to the email list can be cancelled at any time by following the instructions in the “Your Choices and Rights” section of this Privacy Notice below, or by clicking the “unsubscribe” link at the bottom of an email and follow the unsubscribe instructions.
COMPLETING A SURVEY
If you choose to participate in a survey, you may be asked to provide basic demographic information. You also will be asked to provide additional information related to the survey topic, which may include Personal Information. We use this information to conduct statistical analyses on topics of interest to our users, and your data will only be reported in aggregate form, unless we obtain your consent for further use. Additionally, if you choose to provide a free-text comment in your survey response, we may publish your response. We only collect this information when you consent to participate in the survey.
SWEEPSTAKES AND GIVEAWAYS
When you enter a contest, you may be asked to provide your name, address, e-mail address, company name, and phone number. This information is used to verify your identity, notify you that your entry has been received, and contact you if you are a winner and/or prize recipient.
As part of your entry in our contests, we may choose to provide you with the option of receiving information about our services and publications or other advertisements or information. If you consent to receive this information, we will collect the Personal Information you provided as part of your contest entry for this purpose. You can change, withdraw, or withhold your consent at any time.
POSTING USER GENERATED CONTENT
You may also choose to participate in different interactive features we offer. We collect this information for the purpose of facilitating your participation in our interactive features.
OTHER INFORMATION
When you purchase something from any of our Sites as part of the buying process we collect the Personal Information you give us such as your name, address and email address. We use this information to process and provide you with the items you purchased.
We collect this information for the purpose of fulfilling your order, including updating you on your order status. Additionally, if you choose to receive future communications from us regarding our products and offers, we will use the Personal Information you provide through the order process for such purposes.
PERSONAL INFORMATION COLLECTED VIA WEB-BASED TECHNOLOGIES
BROWSER OR DEVICE INFORMATION
We automatically receive and record information on our server logs from your browser, or device, including your browser type; mobile phone, tablet or other device type; computer or mobile operating system; the domain of the website that referred you to us; name of your Internet service provider; web pages you visit on the Services; IP address; geo-location information; and standard server log information, cookie information, and the page(s) you request. We also collect information about your interactions with our email messages, such as whether the messages were opened and the links clicked in those emails. We collect this data for the following general purposes:
• Customizing your user experience;
• Fulfilling your requests for products and services;
• Promoting and improving services;
• Contacting you;
• Analyzing the effectiveness of ad campaigns and personalization;
• Personalize content and services;
• Analyzing the effectiveness of marketing campaigns including offline marketing;
• Targeted advertising;
• Optimize ad campaigns and other online or digital media; and
• Create market and other insights.
We also collect your IP address(es) for the purpose of analyzing website trends, administering the Sites, and tracking user movement for aggregate usage analysis. This website usage information enables MORTI-NATION to provide our users with an ever-improving site, service, and general offering, including with respect to security. Except for our processing of IP addresses as a necessary part of providing the Services, and except where you have provided consent for us to use your identifiable Personal Information, we only use anonymous, aggregate data that cannot be used to identify you individually for our analytics research.
COOKIES AND WEB BEACONS
We may set and access MORTI-NATION session cookies on your computer or device to customize the user experience. “Cookies” are small files placed on your computer or device by your browser and are often used to make websites work, as well as provide information to the website operator.
We collect this information for the purpose of conducting analyses on our web traffic and improving a user’s experience while visiting our Sites and targeting advertising. When you first visit our website, you will be asked to consent to our use of cookies, and you can withhold, withdraw, or change your consent at any time. You also have the ability to decline cookies by modifying the settings in your browser. If you decline or disable cookies, please note that certain functionalities of our Sites may no longer work.
We place two types of cookies on our Sites:
• Session Cookies: Session cookies typically only last for as long as your session, which is usually the duration of your current visit to our Sites or for as long as you keep the browser open that was used to visit our Website. We use our session cookies to store information about your visit (referring website, landing page, etc.). We also use session cookies to track and record the number of visits to our Website.
• Persistent Cookies: Persistent cookies are cookies that remain on your browser and are read when you return to our Sites. We may use persistent cookies to remember your preferences, personalize your experience, and help secure your visit to our Sites. We use persistent cookies to remember the contents of your shopping cart (which is stored for two weeks), and, if applicable, determine if you have access credentials to the Site.
We may also use cookies to work with a partner to show you relevant advertising when you visit a partner’s site or application. The third-party partners that generate these cookies, such as Facebook, Instagram, LinkedIn, Twitter, have their own privacy policies and may use their cookies to target advertising to you on other websites based on your visit to our Sites.
Communications you receive from us, as well as pages of our websites, may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that enable us to analyze email and website statistics, including visits and click-through rates. The web beacons only collect aggregate, anonymous data and cannot be traced back to you individually.
THIRD PARTY COOKIES AND WEB BEACONS
Some content or applications on our Sites are served by third parties, including advertisers, content providers, service providers and application providers. These third parties and other of our third-party partners may use cookies alone or in conjunction with web beacons or other tracking technologies already in your browser to collect information about you when you visit our Sites. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other services. These third-party web technologies may also allow us to share our content with you when you visit the websites of our third-party partners, such as Facebook.
Among the third party cookies used for purposes of optimizing the Services is Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Services, compile reports on the Services’ activity, and provide other services related to our Services’ activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Services do not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google. The Services also may employ applications provided by YouTube. These YouTube applications help us analyze how users interact with and use the Services, compile reports on the Services’ activity, and provide other services related to our Services’ activity and usage, including from our stations’ YouTube pages and accounts. The technologies used by YouTube may collect information such as your IP address, time of visit, whether you are a return visitor or subscriber to the YouTube channel, and any referring website. The Services do not use YouTube to gather information that personally identifies you.
SOCIAL MEDIA
Our Sites may include social media “widgets,” small icons that allow you to access our content posted on social media sites (Facebook, Instagram, Twitter, and LinkedIn).
If you are logged into your account on these social media platforms, your access to our social media pages and our Sites will be linked to your account.
When you interact with us or the Services through a social media platform (such as by clicking on a social media icon linked from our Services), we may collect the Personal Information that you make available to us on that page, including your account ID or username and other information included in your posts. If you choose to log in to your account with or through a social networking service, we and that service may share certain information about you and your activities.
If you contact us via social media, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site’s privacy Notice. Your interactions with our business pages on these social media platforms is governed by the privacy practices of these platforms.
Personal Information Use
How we use your Personal Information will depend on how you interact with our Sites and the Personal Information that you have shared with us.
RESPOND TO YOUR REQUESTS
We use your Personal Information to respond to your requests, including communications, and content downloads.
ENHANCE WEBSITE AND USER EXPERIENCE
We use the information regarding the use of our Sites to analyze and administer the Sites and track user movement for web analytics purposes. This Site usage information enables MORTI-NATION to provide you with an ever-improving site, service, and general offering. Except where you have provided consent for us to use your identifiable Personal Information, we only use anonymous, aggregate data that cannot be reasonably linked to you individually. Notwithstanding the forgoing, the processing of IP addresses is a necessary part of providing access to the Sites, so we cannot provide access to the Sites without this information.
Conduct Marketing and Advertising
We or our third party partners may use your Personal Information to provide information about additional products, services, promotions and other content that might be of interest to you and to measure the effectiveness of that advertising. Email and other materials delivered from MORTI-NATION may also be sent as part of an opt-in process or in response to communications you have initiated with us. You may change your consent for receiving such communications by clicking the “Unsubscribe” link at the bottom of any electronic marketing communications received from us.
MEET LEGAL AND REGULATORY OBLIGATIONS
In certain circumstances, we may be required to disclose your Personal Information as otherwise required by law or legal or regulatory proceeding. We will only share the information we are required to disclose by law and only when we are required to do so.
SWEEPSTAKES, SURVEYS AND OTHER
We may use your Personal Information to enable you to participate in features such as surveys, reviews, blogs or forums, or to enter sweepstakes, contests, promotions and other special initiatives and to communicate with you about them.
SECURITY AND FRAUD PREVENTION
When necessary, we will use your Personal Information, including email communications, to preserve the security of our website, systems, and Personal Information in our control. If necessary, we will also use your Personal Information to investigate possible fraud, to identify violations of this Privacy Notice and our terms and conditions, and to prevent any attempted harm to our users.
We may combine information from the Services together and with other information we obtain from our business records or from third party sources. We also may use or combine information that we collect from the Services with information provided by third parties, including demographic information and other attributes, and organizational affiliations.
Personal Information Sharing and Disclosure
We share your Personal Information when we have a legal basis to do so, or as otherwise described below. Our legal basis are described under the “General” section of this Privacy Notice above.
WEBSITE ANALYTICS COMPANIES
Our partners may use the information collected to serve you with targeted advertising, both through our Services and other websites, email, online services or mobile applications. We may also contribute to or participate in cooperative databases, which give other companies access to your information. For more information regarding the partners with whom we share data, please see our Partners List.
We adhere to the principles of the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data and the Network Advertising Initiative’s Code of Conduct, as applicable. See the Your Choices and Rights section below to learn about choices available to you with respect to this type of advertising.
We may aggregate your information into a form where individuals can no longer be identified. Given the aggregated, de-identified information, there are no restrictions under this Privacy Notice on how we may use or disclose such information. For example, we may freely share such information with third parties who may use such data for their own marketing, advertising, research, or other business purposes.
USER GENERATED CONTENT
The Services may allow users to post comments and other content to the Services. Any information about yourself that you post to the Services will become public information and will be accessible by other users of the Services. In addition, your user name will be viewable by others users, along with a profile picture if you have chosen to upload one. We have no responsibility to maintain the privacy or security of any such information that you may choose to post to the Services.
TEXT MESSAGES AND PUSH NOTIFICATIONS
By providing us with your telephone number, you are authorizing us, our service providers and our and their affiliated companies to deliver or cause to be delivered SMS text messages, texts, push notifications and voice message notifications, including promotional messages, using an automatic telephone dialing system. You are not required to receive such messages as a condition of purchasing any property, goods or services. Registered users may choose not to receive text messages from us by not providing us their cell phone number. You can also cancel the SMS service at any time by replying “STOP” via text. Please note that standard message rates and data charges from your cellular service provider apply to sending and/or receiving text messages. You are solely responsible for such message rates and data charges.
LEGAL REQUIREMENTS
We may disclose information about you if required to do so by law or on the good-faith believe that such sharing is necessary to (a) conform to applicable law or comply with legal process served on us or our Services; (b) protect and defend our rights or property, the Services, or our users; or (c) act to protect the personal safety of our employees and agents, other users of the Services, or members of the public.
Your Choices and Rights
GENERAL
You may update or delete information from your profile at any time, or request that we do so; however, because we archive past transactions, you cannot delete this information. You may also request that we delete your account entirely by contacting us. Terminating your registration will not necessarily remove previous public comments or other user content on public display on the Services. If you wish to cancel your account on the Services or delete your information previously provided to us, you may send your request.
If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email, as your original email may not have been received.
Registered users who have provided their cell phone number to us may remove it from within their personal profile settings. If you prefer not to receive text or wireless promotional communications on your mobile device, you can opt out by replying “STOP”.
EMAIL COMMUNICATIONS
You may choose not to subscribe to email communications other than service-related communications such as payment confirmation. If you do choose to receive email communications such as email newsletters and promotional emails, you may later opt out by following the instructions provided at the bottom of each email, clicking the “unsubscribe” button at the bottom of emails we sent you. Please allow up to ten (10) business days for changes to your email preferences to take effect.
INTERNATIONAL USERS
For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. We process data both inside and outside the United States, either directly or through our third-party service providers. It is important to know that data protection laws in some jurisdictions may not be as strong as those in your country. If applicable, you may have a right to claim compensation for damages caused by a breach of relevant data protection laws. By using the Services, you agree to have your information used and transferred to the United States as set forth in this Privacy Notice. To ensure the continued protection of your Personal Information while in our care, we take appropriate organizational and technical measures.
CALIFORNIA PRIVACY RIGHTS
We provide our California customers with specific rights regarding their Personal Information. The section describes the rights that you have under California law and explains how to exercise those rights.
RIGHT TO KNOW ABOUT PERSONAL INFORMATION COLLECTED, USED, OR DISCLOSED
You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information over the past 12 months. Once we receive your request and verify your identity, we will disclose to you: (1) the categories of information we collected about you; (2) the categories of sources for the information; (3) our business or commercial purpose for collecting or disclosing that information; (4) the categories of third parties with whom we shared that information; and (5) the categories of information we collected about you in the preceding 12 months.
Right to Delete Personal Information Collected or Maintained
You have the right to request that we delete any of your information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will permanently delete (and direct our service providers to delete) your information from our records, unless a legal exception to deletion applies. In our response to your request to delete, we will specify the manner in which we have deleted your information or, if we must deny your deletion request, the basis for this refusal.
RIGHT TO NON-DISCRIMINATION FOR EXERCISE OF PRIVACY RIGHTS
We will not discriminate against you for exercising any of your rights by: (1) denying you goods or services (except with respect to IP addresses, since we cannot provide our Site to you without collecting the IP address from which you access the Site); (2) charging you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (3) providing you a different level or quality of goods or services; or (4) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
VERIFYING YOUR REQUEST
We cannot respond to your request or provide you with information if we cannot verify your identity or authority to make the request and confirm the information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use information provided in a verifiable consumer request to verify your identity or authority to make the request. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
To verify your identity, we ask that you provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.
You may make such a request by contacting us in writing by electronic mail, postal mail, or commercial courier at the address or email address provided at the end of this Privacy Notice under the heading “Contact Information” with a preference on how our response to your request should be sent.
California law also requires that we disclose how we respond to “do-not-track requests” from our users. At this time, we do not currently respond to “do-not-track” requests from our users’ browsers.
In the preceding twelve (12) months, we disclosed the following categories of personal information to third parties for our commercial purposes: Identifiers and Internet or Electronic Network Activity (as those categories are defined in the California Consumer Privacy Act (“CCPA”)). We do not knowingly sell (as defined by the CCPA), the personal information of minors under 16 years of age to non- affiliated third parties without affirmative authorization.
Other Important Information
PRIVACY NOTICE CHANGES
We reserve the right to change or update this Privacy Notice by posting such changes or updates to the Services. Amendments to this Privacy Notice will be posted at this URL and will be effective when posted. You can tell if the Notice has changed by checking the last modified date that appears at the end of this Privacy Notice. Your continued use of the Services following the posting of any amendment, modification or change shall constitute your acceptance thereof.
DATA RETENTION
We will retain your Personal Information for as long as we have a legitimate legal, business, or regulatory need.
If you choose a direct payment gateway to complete your purchase, then one of our payment processors stores your credit card data as set forth in the “Payment Processor” section above. We store your purchase transaction data only as long as necessary to complete your purchase transaction. After that is complete, we delete your purchase transaction data.
CHILDREN UNDER THE AGE OF 13
We do not permit children under 13 years of age to use the Services, and we do not knowingly collect, use or disclose information from anyone under 13 years of age except as part of specific outreach programs with parental permission. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records. If you believe that we have mistakenly or unintentionally collected Personal Information of a minor without appropriate consent, please notify us.
THIRD-PARTY WEBSITES
This Privacy Notice applies to our Services as described above as well as the information we collect when you interact with us through social media or other websites and online services. Our Sites may contain links to websites owned or operated by third parties. This Privacy Notice applies only to our Sites and not to any third-party websites.